To find relevant keywords, you’ll want to focus on words or phrases that are frequently used and related to your topic or business niche. Here are some steps you can take to identify relevant keywords:
1. Understand Your Topic or Niche
- Break down your topic into smaller subtopics or categories. For example, if you’re writing about “digital marketing,” subtopics could include SEO, social media marketing, content marketing, and more.
2. Brainstorm Ideas
- Think about how you would search for information in your niche. What terms would you type into a search engine?
- Ask yourself: What are the main concerns, questions, or interests of your audience?
3. Use Keyword Research Tools
- Use tools like Google Keyword Planner, Ubersuggest, SEMrush, or Ahrefs to find high-ranking keywords that people search for in your niche.
- These tools can give you insights into keyword volume (how many people are searching for that term), competition (how hard it is to rank for that keyword), and trends over time.
4. Analyze Competitors
- Look at the websites of competitors and see what keywords they are ranking for. This can give you ideas for keywords you may not have thought of.
- Tools like SEMrush or Ahrefs allow you to analyze competitors’ keywords.
5. Use Google Search Suggestions
- When you type a word or phrase into Google’s search bar, Google will provide suggestions for popular related searches. These are often good long-tail keywords.
- Scroll to the bottom of a Google search results page to see “related searches” for additional keyword ideas.
6. Look at Trends
- Use Google Trends to see what keywords are currently trending in your niche or industry. It shows changes in search volume over time, helping you pick timely and relevant keywords.
7. Use Long-Tail Keywords
- Long-tail keywords are more specific and longer keyword phrases (e.g., “best budget laptops for students”). They often have lower search volume but are easier to rank for and tend to bring in more qualified traffic.
8. Understand User Intent
- Consider why someone is searching for a particular term. Are they looking to buy something, learn something, or solve a problem? This helps in choosing the right keywords based on the intent behind the search.
9. Organize Keywords by Categories
- Group keywords into relevant categories to keep track of them more easily. For example, separate keywords by content type (informational, transactional, etc.) or by product category.
Example:
If your topic is “healthy eating,” relevant keywords could include:
- Healthy recipes
- Balanced diet tips
- Nutritional advice for weight loss
- Meal prep for beginners
- Best foods for gut health
Key Tools to Use:
- Google Keyword Planner
- Ubersuggest
- SEMrush
- Ahrefs
- Google Trends
- AnswerThePublic (great for finding questions people ask)